Since the publication of Bob Tyson’s first book, Nuclear Verdicts: Defending Justice for All, we have traveled across the country delivering training for the whole of the insurance industry on the strategies we know work to counteract even the most powerful plaintiff tactics designed to generate anger and drive unjust and disproportionate awards. Over the five years since the first book’s publication, we have also spoken to thousands of professionals within our industry, over dinner or drinks or coffee, or in the quick breaks between sessions at conferences, about their biggest pain points and worries.

We have asked industry experts and novices, people from the C-suite all the way to brand new claims adjusters, “What keeps you up at night?” The recurring, resounding answer is either, “Social inflation,” or “Nuclear Verdicts®.” We have also asked, “What would help you sleep better?”

And, the answers we received all return to three common threads:

Education. Collaboration. Support.

And those threads were repeated in our analysis of 100 real Nuclear Verdicts® from across the country as we authored to sequel to book one, Nuclear Verdicts®: The Apex – Break the Pattern. We saw time and time again that the defense is being outmaneuvered. While the plaintiffs’ bar operates from a clear, repeatable, winning playbook, the defense is scattered, reactive, and outdated. So, first, we created a blueprint for the defense: The Apex.

And, as the creators of The Apex, and the people who literally wrote the (two) book(s) on Nuclear Verdicts® (their causes, their patterns, and what works to stop them), we realized that we had the unique opportunity to actually address the industry’s biggest concerns and greatest needs.

Why not make our training and education more accessible for all in the insurance industry? We provide unparalleled education on stopping outsized awards already, but we realized we could provide ongoing, on-demand education in addition to our live trainings: training that is accessible and approachable, targeted and impactful. We saw and heard the tremendous need for greater community and collaboration within our industry, so we built a structure to house and encourage it. And, we decided to offer ourselves to the whole of the industry as sources of support and guidance, even on files that are not ours!

And so, Apex Defense Consulting was born.

Nuclear Verdicts® are not going anywhere unless we do something about them. The Apex Defense Community is doing something. We hope you will join us.